Seeking a Truly Smart Home Experience
As our lives become more intertwined with technology, the concept of a true “smart home” has become increasingly tangible. Cutting-edge innovations that redefine how we experience home technology were showcased
As our lives become more intertwined with technology, the concept of a true “smart home” has become increasingly tangible. Cutting-edge innovations that redefine how we experience home technology were showcased
By Devon Speas, Principal, Circana Despite easing inflation, consumers still face significant financial pressures from rising consumer credit costs, shrinking savings, and growing average household debt. In this environment, they
By Jonna Parker, Team Lead, Circana’s Fresh Foods Group It’s no secret that consumer behavior has changed since COVID-19 and the subsequent high-inflation period. Nowhere is this more apparent than
By James Carlson, Mid-Market Consultant & Team Leader, Circana Many of my favorite — and most productive — client discussions over the years have revolved around discussing ways to size
The tech industry tends to be focused on early adopters, and generally that’s a proxy for younger consumers. They are the first digital-native generation to emerge. They are new to
CES continues to rebound from the pandemic years and this year attracted more than 130,000 attendees and 4,000 exhibitors. Attendance is still below pre-pandemic levels, but I expect this annual
The broader U.S. economy may not be in a recession, but many consumers are experiencing their own economic downturns. The needs and expectations of budget-conscious consumers are evolving, and retailers
2022 has felt like a year of constant change for the food and beverage category. We’ve seen rapid shifts in consumer behavior as the industry has faced curveball after curveball
Excitement for extended reality devices (the catch-all term for virtual reality, augmented reality, and mixed reality products) reached a fever pitch early this summer, with announcements of long-anticipated new products
Amid constant speculation around new products and discussion about the metaverse, virtual reality (VR) and augmented reality (AR) headset sales have been stuck in neutral. The category ended 2022 on