By Randi Kronthal-Sacco, NYU Stern Center for Sustainable Business, and Joan Driggs, IRI IRI and the NYU Stern Center for Sustainable Business have just released a report that highlights key data from the fourth
One of my New Year’s resolutions this year was to limit my makeup purchases to products I needed to replenish. I am using the past tense here because, nearly halfway
Once again, it’s time for some big summer retailer promotions in the U.S.: just in time for back-to-school shopping, a jump-start to the back-to-college season, and (of course) summer clearance.
No other area of consumer behaviour seems to have gone through such a major shift as shopping has since the beginning of the 21st century. Digital technology, via online (Web)
Customer relationships have become the bread and butter of management in general and marketing in particular for many businesses. Disparate transactions treated individually one at a time are often not enough to keep a
Every week, month and year, consumers are required to make many and varied purchase decisions: What products to acquire, and of which brands and models — from food products like cheese and
There are so many changes and developments that have taken place since the start of the 21st century to talk about — social, technological, and environmental; the social dimension includes
Academic articles in marketing can be very instructive, occasionally eye-opening, on various issues and topics; one can learn from them about theory, research methodology and models, and the findings and
Magazines & newspapers, video (TV) streaming, online shopping, water containers (mineral) or filters, shaving razors, and so on — almost anywhere companies are ready to offer consumers subscription programmes for
Creative designs that can reveal something beyond what is initially perceived and reaslised intrigue viewers and attract them to the object of design (e.g., image of brand logo): implicit visual
